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The Adversity Advantage with Doug Bopst

Jan 25, 2021

How to Turn Your Biggest Rejections Into Achievement!!!


One of the things that scares us the most is rejection. We hold back from going after what we want in life because we are fearful of this one word: "no."


But, the fascinating thing is that when we don’t ask, the answer will always be no and more importantly you are telling yourself that you aren’t worthy of going after whatever it is.


Remember, not taking action is also failing. 


My guest today will show us how being confident and being resilient could help you achieve the success you are aiming for.


She will enlighten and inspire us with her story and tell us how rejection and failure helped her cultivate a mindset of not being afraid to ask for what she wanted. 

So today on the podcast I have the queen of turning rejections into achievement. Her name is Jennifer Cohen.  She a best-selling author, brand strategist, international speaker, and educator with a specific focus on building healthy habits to drive positive behavioral change.


She was recently named “100 Most Influential People in Health and Fitness” by Greatist.


She is the host of the podcast "Habits & Hustle" where she interviews entrepreneurs thought leaders and overall extraordinary people.  They share their insight and open up about the normally hidden aspects that have made a difference in their success.


But what I believe is most incredible about her is that she unapologetically goes after what she wants in life.  There is A LOT to learn from that approach.


Her TED talk on this subject has been viewed over a million times. She began developing these skills at a young age where she convinced Keanu Reeves to appear in an audition tape for a VJ job. She got Keanu, but didn’t get the job.


We chat about the story behind that as well as all things rejection. This includes how to use rejection and failure to your advantage and why so many people are afraid of that “r” word. She shares her secret recipe for how to get and ask for anything you want in life and we also discuss how confidence affects your mindset and so much more!



Jen’s Backstory:


Fitness wasn't really Jen’s automatic go to. She always liked fitness because the principles that it taught her early on in life, but she never thought fitness would be the business. She had her first job with the Toronto Raptors, went back to school and got a business degree and then she went to the music business. She was in more marketing, and then when she was getting burnt out with those, she moved to LA from Canada. 


In LA, she was on a working visa and was working for mortal Records, which is part of Sony at the time. She had no option and was unsure about how to get money so she could have transitioned it into the fitness business.


Jen always liked negotiating, strategy, and deal-making. These are the principles that she was naturally more gravitated to, and she naturally likes to do.


She just kept on changing which business and industry she was actually doing, so she was doing sports and music and then just pivoted into the fitness business.

Topics discussed:


Jen’s rejection story


How to successfully overcome rejection and failure


Reasons why so many people are afraid of being rejected


Knowing what you really want and where you’re good at


The importance of asking


The advantage of having confidence and how it affects your mindset


Steps to be able to ask for what you want and how to do it


The importance of self-awareness


Putting personal efforts on something and its benefits


Being resilient and its importance


Why do you need to schedule the amount of time that you’re on social media




You never know when people say yes.


It doesn't really matter whatever industry you’re in. What's important is knowing what you're good at, and knowing what you're not good at, and making what works for you be your thing.


If you're somebody who actually asks, your odds are better at getting it because no one else is asking.


You are the CEO of your life.


You are the master of your reality.


Be as specific as possible, so start small and be specific.


“I think that confidence, like anything else, is a muscle that you have to practice and harness.”

Jen Cohen

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Ted Talk:



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