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The Adversity Advantage with Doug Bopst

Nov 24, 2022

Todays guest is Mark Samuel. Mark is a serial entrepreneur. He’s a father and also a health and fitness enthusiast with over 17 years of start-up experience. Hes currently the founder and CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice - our mission is to help others with their health and nutrition journey. IWON (I'm Winning on Nutrition) is focused on promoting healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles, made up of healthy proteins, fats and carbohydrates. IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods (SoPac and NorCal regions), Vitamin Shoppe, Safeway, Ralphs, Brookshire’s, and online at, Amazon and Thrive Market. 

Thanks to this episode's sponsor:


Organifi: Try the new Green Juice Crisp Apple to hydrate, energize, and support cortisol balance. Visit ORGANIFI.COM/DOUG  and use code DOUG for 20% off any item.



What to Listen For:


  • 0:00 Intro
  • 3:08 Why Mark is lucky to be alive
  • 5:17 How has his accident changed his relationship with exercise?
  • 7:20 Managing the mental demons
  • 12:35 Transform your relationship with failure
  • 15:34 Lessons learned from building a successful health food business
  • 18:43 Why Mark doesn’t consume his own products
  • 21:54 How to know if a protein bar/health snack is actually “healthy”
  • 25:17 Raising kids while having a “type A” personality 
  • 27:15 Does he only hire people that are as driven as him?
  • 29:18 Passion does NOT equal success
  • 35:23 Consider THESE three things before starting a business
  • 38:37 Dealing with uncertainty in a highly competitive business
  • 41:02 Lessons Mark is teaching his kids
  • 43:25 How did losing his Dad when he was young impact him?
  • 45:50 Mark doesn’t believe in THIS common self-help “saying”
  • 47:57 What is Mark currently working on? (personally and professionally)              

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